If you ask me, what I predict going to be the biggest changes in luxury packaging in the next year or so, and yes, if we go ahead and disregard supply chain issues and just focus on design, I think it’s coming down to texture, material and color probably. 

Here, I’ll show you some examples to understand how texture, material, and color should be the things we focus on most. They are innovative every day and if we are far behind the trend, we’ll lose the market.

1. The fine texture of new technology and top luxury brands are using it now

Here, we introduce a paper from James Cropper. This is not a common one. Now they have it made from coffee cups. The material was previously not recyclable. They found a way to remove the poly liner on the inside of coffee cups. They incinerate that poly liner to power actually creates the power to help produce the paper. Coffee cups have really strong fibers in them, and they make it beautiful paper. So we saw a box made from it and how’s the texture there. Well, it’s like chisel emboss. And there’re details within that. You always should ask yourself questions like, how can we communicate luxury in these small little spaces with these small little touches? Yes, this molten brown has a really fine texture, and it’s a really deep emboss pattern. You can feel it. 

You may not know that 40% of Burberry’s new paper packaging material is made from recycled coffee cups. And more and more luxury brands are trying to build a more substantial future. Their special texture would become a new trend. So keep an eye on it and you’ll know what the brands really want.

2. The material you’re using is essential to your cost and effect

From 2021, we’ve been able to work with different brands. So working with the team of SOG, another excellent paper-making factory, being able to build these connections has been awesome because we’ve learned so much more. This is a patented structural design from the SOG team, and it’s a tab that just sinks in here, and it locks. So eliminating magnets is great from a cost perspective, because magnets are definitely not the cheapest. And then it’s more sustainable because you don’t have the raw earth magnets involved in packaging. 

3. Color makes bad-looking stuff much better

We think one of the things that you’re going to be seeing is a lot of molded fiber.  In the paper, and that becomes the insert. Like wine bottle box packages, you open it up and you’ve got this cool display and the bottle fits here. Let’s find something innovative from a different industry. The molded fiber was always great for cartons. Let’s bring that into luxury and make something rather cool. And we do something really amazing stuff with color. We bring color into the mold. It doesn’t have to be that ugly, brownish-gray color that your eggs come in. We can do something really beautiful and just have it be paper. It’s the same thing with that mold and Brown box and it’s all about color, texture, and materials. 

So I think we’re going to see a real big focus on materials, over this next year and really focusing on the quality of that material versus new graphics, new processes. When you really think about your packaging, it’s going to be in a landfill on a long enough timeline. So let’s make sure that it’s designed in a way that can be easily recycled. And the new trend, without doubt, is to have the texture of the substantial invention, save energy of the earth from materials and make cheap ugly into a brandish one.