Gift-giving is an issue that people in any country will experience and pay close attention to. Large and small festivals within a year, such as Mother’s Day, Father’s Day, Valentine’s Day, Christmas, Spring Festival and so on. For gifts, packaging is a very important element, so how will our gift box packaging change after Covid-19, war, and energy crisis?
Background：
Alleviation of COVID-19
In the past two years, the epidemic has reduced people’s opportunities to go out. Compared with the gift industry, the demand for food and medical care increased sharply at the beginning of the epidemic, and the economy has also been affected. People are more concerned about their own survival. However, with the easing of the epidemic, people’s consumption of gifts has also recovered to a certain extent, and there are many major festivals in the second half of the year, which may stimulate people’s consumption desire, and the gift industry will usher in a wave of peaks.
The growing popularity of e-commerce
commerce is prevalent all over the world, and China has the highest penetration rate of e-commerce market. People have basically developed the habit of shopping online for everything, including food, agricultural products, furniture, daily necessities, clothes, etc. Business is developing rapidly, especially among young people. Changes in consumption habits are also accompanied by changes in packaging.
lncreasing attention to environmental protection
With the increasing damage to the environment, forest fires, earthquakes, typhoons, oil spills and other issues have made people pay more and more attention to the protection of the environment. Countries have successively proposed plastic restrictions and stricter packaging requirements. The gift packaging industry has also been affected.
Trends:
Simple and exquisite
Environmental protection and fashion trends make people abandon the cumbersome and complicated gift packaging, so as to choose a simpler but elegant gift packaging, and personalization is also an element that people like very much. This also stimulates the design, material selection and innovation of gift packaging.
Sustainable
Due to environmental protection issues. Suppliers have to find ways to make people change the original concept of gift packaging. Whether it is choosing environmentally friendly materials or advocating environmental protection concepts, it is an important trend for gift packaging in the future.
Easy to transport
The growing popularity of e-commerce makes packaging to meet the requirements of easy transportation, thereby reducing costs and damage, so that gifts and packaging can be perfectly presented to the recipient.
