What should be paid attention to when choosing paper packaging?
In the previous articles, we have introduced in detail the box type, material, inner support, etc. of paper packaging. The printing process has already been introduced in the previous article, please see here https://okkpackage.com/how-to-make-the-packaging-more-beautiful-printing-craft/
So what are the points we need to pay attention to when choosing paper packaging for products?
Functionality
The most important role of packaging is to protect the product from damage during transit. Although all packaging should be fairly strong, the level of protection required depends on the fragility of the product. We need to choose the appropriate packaging material according to the characteristics of the product, so as to avoid the high cost caused by over-protection.
In addition, packaging must be tested to ensure it is safe for consumers to use. Packaging should also protect those who live with the consumer, such as children. For example, pill bottles are designed with caps that children cannot easily remove.
Do not use hazardous product packaging and ensure that the packaging does not contaminate the product. For example, in 2011, German and Swiss studies showed that the cardboard boxes used to package some grains may leak toxic chemicals into the grains. The source of the toxin may be recycled newspaper used to make cardboard packaging.
Convenience
The more complex the packaging, the longer it will take you to get your product ready to sell, and if the packaging makes it difficult to access or use the product, consumers will abandon it next time. Packaging must also allow consumers to remove the product without damaging it. Some manufacturers will provide labels on the packaging to help consumers remove it, for example, an arrow indicating which side the top of the product is on, or instructions on how to open the packaging for easier access.
Informative
The first is the logo on the packaging and its representative color or pattern. These personalized contents are conveying information to customers, including product names, ingredients, instructions for use, safety and quality standards, and some warnings. Such as flammable and other signs. These elements should be considered during packaging development to ensure key information is presented in a clear and understandable manner.
Promotion
In addition to storage and protection, effectively displaying products is also a very important function of packaging. Visual branding (such as colors and logos) combined with product presentation (such as including a transparent window on the box lid) can capture consumer interest by highlighting product quality.
Letting consumers see the product in action can help boost sales and build customer confidence. Promoting merchandise sales is one of the most important functional concepts of packaging design. In the past, when people bought goods, they mainly relied on the promotion and introduction of salespersons, but now supermarket self-selection has become the most common way for people to buy goods. In the process of consumers’ open-shelf shopping, product packaging naturally acts as a silent advertisement or a silent salesman. If the product packaging design can attract the attention of consumers and fully stimulate their desire to buy, then the packaging design can truly reflect the promotion concept.
Environment-friendly
The awareness of environmental protection in modern society has become the consensus of most countries in the world. Under the trend of ecological environment protection, only commodity packaging designs that do not pollute the environment and do not harm human health can become the final choice of consumers. Especially in food packaging, more attention should be paid to green packaging. Modern packaging must be efficient, safe and attractive while avoiding unnecessary waste, and innovative ways of reusing packaging elements can help minimize the amount of material waste.
